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What moving onward looks like!
PayJoy had already seen huge success in Latin America. But they entered South Africa as the first company to offer this way of accessing smartphones.
The challenge wasn't only introducing a new brand. It was introducing a completely new category. Before people could trust the product, they had to understand it. Our role was to help turn something unfamiliar into something people recognised, understood, and felt confident choosing.
Moving Onward:
Working alongside the talented team at Five2Nine, our role grew from design support into a long-term creative partnership. Since 2021, we've helped shape how PayJoy shows up through social media, copywriting, campaign concepts and paid media.
The outcome:
Today, PayJoy is one of the most recognised brands in its category.
37M+ Reach through paid campaigns
74.5K Facebook followers
780% TikTok growth in three months
The numbers are exciting, but they're really a reflection of something much bigger, years of showing up consistently with the right message.
What this proved
Marketing isn't about chasing one big moment.
It's about giving people the same reason to remember you, over and over again.
When strategy, creative, and media all move in the same direction, brands don't just grow. They move onward.
Why they came to us:
d.light was already changing lives through affordable solar solutions, but they needed a better way to reach the right people.
Their goal was to grow awareness with distributors and customers while building a marketing ecosystem they could rely on, not just another social media presence.
How we helped:
We built a strategy centred around education and trust.
LinkedIn became the home for thought leadership and industry insights, positioning d.light as a credible voice while strengthening relationships with distributors and partners.
Alongside this, we managed LinkedIn and Meta advertising and launched the Rays of d.light newsletter, creating an audience they could connect with long after a social post disappeared.
Results:
10,000+ newsletter subscribers
3.1M+ people reached on Facebook
143K LinkedIn reach
125% growth in LinkedIn engagement
What this proved:
Good marketing isn't about chasing one viral post. It's about creating consistent touchpoints that keep your brand visible, valuable, and remembered.
SHA
Why they came to us:
SHA needed to create awareness around cyber insurance during Cyber Awareness Month.
The challenge wasn't just getting people to see the campaign. It was taking a complex, technical product and turning it into content people would actually stop and engage with.
How we helped:
We developed a paid campaign centred around simple, attention-grabbing creative and messaging that made cyber risks feel relevant without relying on technical jargon.
Using LinkedIn and Facebook advertising, we focused on reaching the right professional audiences and driving them to learn more through the SHA website.
Results:
63K+ people reached
3.6% click-through rate
1,540 website visits
What this proved:
A successful awareness campaign isn't just about impressions.
For SHA, that meant answering three simple questions:
Did people see it? ✔ 63K+ reached
Did they care? ✔ 3.6% click-through rate
Did they take action? ✔ 1,540 website visits
Why they came to us:
Flippen Lekker Roomys had an incredible product, but no online presence.
As a brand new business, they needed more than social media. They needed an identity people could remember, a voice people wanted to follow, and a local community excited to support them from day one.
How we helped:
They joined our Kickstarter Package, built for businesses starting from scratch. We developed a social media persona, crafted their voice, set up their social platforms, and created content that felt as authentic as the family behind the brand.
Beyond posting, we intentionally networked within the local community, building real relationships online that turned into customers offline.
Every post had one goal: make people feel like they already knew the brand before they walked through the door.
Results:
✓ Went from zero online presence to a recognised local brand
✓ Sold out week after week after launch
✓ Built a loyal community through engagement and zero ads
What this proved:
Not every success story is measured in millions.
For Flippen Lekker Roomys, success wasn't a massive follower count. It was building enough trust, excitement, and local awareness that they sold out week after week. That's the result that mattered.